Family first · SaaS · Long-term assets

Family first. Build well. Live fully.

Waller Group is our family holding company following a first SaaS exit as CTO. We are building long term value through a new SaaS startup and a stable base of passive assets.

Why

The last years changed us.

Sophia lost her mother to pancreatic cancer in 2024. Just one year later, our five year old son was diagnosed with retinablastom, an aggresive and rare type of cancer in one of his eyes. Surgery, heavy chemotherapy and radiation followed, he survived and had his last procedure just weeks before his little sister was born. Life is short. Family first is not a slogan for us; it is the rule.

We have decided to relocate to Palma de Mallorca, Spain, to be as happy as possible together as a family and to build our new life from there.

Approach

Simple rules. No empty words.

01

Build from experience

Built SaaS before and recently exited a first company as CTO.

02

Stable base

We prioritize passive incomes providing the foundation for long-term financial security.

03

Family first

We choose time with family and friends before another race with no finish line.

Current focus

One active venture. A stable base behind it.

01

Build a new SaaS startup as our first portfolio company.

02

Create steady income through passive assets, such as real estate, stocks, and dividends.

03

Stay open to future opportunities, but do not force them.

“Family first. YOLO, but with responsibility.”

People

More about us soon.

Joakim Waller

CTO, SaaS builder, recently exited a first SaaS company. More to be added.

Sophia Waller

Partner in life and in the decisions behind Waller Group. More to be added.

Connect

Open to the right conversations.

If this resonates, send a note. No pitch needed.

hello@wallergroup.se